Crazy Pretzels Dark Chocolate and Yogurt Pretzels Packaging
BRAND
Delfi's
OVERVIEW
Delfi Limited is a global market leader, with a diverse portfolio of chocolate confectionery brands and a rich history of delighting chocolate lovers. In a testament to their commitment to innovation, they have recently launched a new product tailored to the preferences of the Gen Z demographic - the irresistible "Crazy Pretzels." This delectable offering comes in two unique flavors: (1) Dark Chocolate and Pink Himalayan Salt, and (2) Yogurt-Coated Pretzels with Strawberry fines.
Package Design and Development: Our team embraced the exciting challenge of creating Delfi's Crazy Pretzels packaging to cater to the Gen Z Market. The packaging effectively narrates the story of each flavor, making it an irresistible choice for the young consumers. Our talented illustrators played a key role in bringing these designs to life, ensuring that the products not only stand out on the shelf but also leave a lasting impression on the target market.
Copywriting: We crafted copies that spoke the language of the Gen Z audience. We made sure that our engaging copy left a memorable impression that resonated with the young market.
Branding
